Brand Story

About FARRA

FARRA is a fashion jewelry brand founded in 2010 by designer Donna LIU, whose background in art and design brings a refined creative sensibility to every piece she creates.

FARRA offers stunning fashion jewelry made with freshwater pearls, gemstones, and thoughtful details. Inspired by nature, culture, color, and emotion, Donna founded FARRA with a vision to create jewelry that feels elegant, personal, and full of life. Each piece features distinctive original designs you won’t find anywhere else, blending classic beauty with modern style.

As a designer jewelry brand rooted in originality, FARRA helps elegant, style-conscious women discover beautifully crafted pieces that express individuality and confidence. With new collections launched every season and a wide range of fresh designs introduced regularly, FARRA continues to offer timeless yet contemporary accessories for everyday beauty and special moments alike.

Today, Donna is joined by her daughter, Lisa LU, a graduate of Parsons School of Design in New York. Together, they bring two generations of creativity to FARRA — Donna’s refined artistic vision and Lisa’s fresh contemporary perspective.

Now present all over the world, FARRA is more than jewelry. It is a story of art, family, and feminine expression. Each piece is designed to bring confidence, beauty, and joy to everyday life, offering accessories to be loved and worn for years to come.